Programmatic

In-game advertising - the display of advertising within a video game - is one of the hot topics of digital advertising. Due to the increasing popularity of video games and the overall growth of the gaming industry, the market for in-game advertising is growing rapidly: according to the Allied Market Research data, it is projected to reach $17.6 billion by 2030, growing at a CAGR of 11% from 2022 to 2030.

VAST stands for Video Ad Serving Template. Introduced by IAB in 2008, VAST is one of 6 sets of the bureau’s guidelines for the improvement of video advertising. Over the years, VAST tags significantly helped publishers monetize their websites via video ads, as with them video players can display ads from any server no matter what technology is used at both ends of the way.

As the programmatic ecosystem was getting progressively more complex over the years, it became more and more difficult to track the chain that each ad goes through from the seller (website) to the buyer (advertiser). Due to the development and availability of monetization technologies, this path can consist of many iterations, which makes programmatic confusing and not always transparent.

Macro is a great way to personalize and optimize your ads. And we at DecenterAds offer a wide range of options to do that. Here is a list of DecenterAds’ DSP macros that can be used in tracking links:

Prepping your ads and budgets for the coming year, it’s important to have some guidelines. Well, DecenterAds is here to help! We have collected the top programmatic trends that will help you understand what is happening in the market and how to better prepare for the challenges of the new year. Without further ado, let’s dive in!

With Black Friday and Cyber Monday behind us, we’re all counting the days until Christmas. For advertisers and publishers, of course, there is a lot more to wait for than the tree, the presents, and Christmas carols; December with its titular holiday is one of the greatest spending seasons of the year. What to expect from Christmas Eve 2022, and how to boost your advertising strategies to the max? Tune in to DecenterAds’ guide and learn! 

So you’ve finished your Thanksgiving dinner, happily settled back in your chair, and thought it's probably time to go and launch a campaign for tomorrow's Black Friday to collect all the cream of the astronomical spending…

According to Microsoft’s data, people start shopping for Halloween long before October 31. In fact, 45% of users are starting to shop for holidays as early as the first half of September! Not publishers nor advertisers have time to waste — but don’t let it scare you, as DecenterAds comes to the rescue with a Halloween checklist for both parties!

In 2022, the ad fraud cost is predicted to reach $120 billion!

According to all forecasts, in 2022, Video Ads will surpass non-video formats in programmatic ad spend. And given an ongoing trend in video advertising and the growth of platforms like Tik Tok and Reels, the video will only gain a share of programmatic display.

You don’t need to micromanage every campaign to get the best results

In our previous blog post, we told you everything about OTT services and OTT ads, slightly touching upon CTV - a closely related yet completely different topic. The time has come to dive in and figure out what CTV is, how you can reach your audience through this channel, and why you should be using CTV advertising.