Macro is a great way to personalize and optimize your ads

Macro is a great way to personalize and optimize your ads. And we at DecenterAds offer a wide range of options to do that. Here is a list of DecenterAds’ DSP macros that can be used in tracking links:

{clickid} – Unique impression ID

{os} – OS of device

{os_version} – OS Version

{device} – Device type

{media_type} – App or Site

{gps_lat} – Latitude coordinates of the device

{gps_lon} – Longitude coordinates of the device

{country} – Country of visitor

{ip}‎ – IP address of the user

{app}‎ – Name of the app where the ad is placed

{site} – Name of the site where the ad is placed

{site_id} – ID of the site where the ad is placed

{pub_id} – Publisher’s ID

{placement} – Name of either site or app where the ad is placed.

{placement_id} – Corresponds to the SSP placement id where traffic is coming from

{ua} – User agent string

{category} – IAB Category of site/app

{ifa} – the mobile advertiser ID

{idfa} – iOS User IDFA

{android_id} – Google Android Id

{app_id} – Passes a numeric ID (for Apple) or bundle name (for Google)

{timestamp} – Passes the Timestamp that received the click

{random} – Passes a random value for cache busting

{campaign_id} – Campaign ID

{creative_id} – Creative ID

Need tips or assistance on using macros in your advertising campaigns?

Contact us at support@decenterads.com or via the Contact Us form, and we’ll figure it out.