Macro is a great way to personalize and optimize your ads
Macro is a great way to personalize and optimize your ads. And we at DecenterAds offer a wide range of options to do that. Here is a list of DecenterAds’ DSP macros that can be used in tracking links:
{clickid} – Unique impression ID
{os} – OS of device
{os_version} – OS Version
{device} – Device type
{media_type} – App or Site
{gps_lat} – Latitude coordinates of the device
{gps_lon} – Longitude coordinates of the device
{country} – Country of visitor
{ip} – IP address of the user
{app} – Name of the app where the ad is placed
{site} – Name of the site where the ad is placed
{site_id} – ID of the site where the ad is placed
{pub_id} – Publisher’s ID
{placement} – Name of either site or app where the ad is placed.
{placement_id} – Corresponds to the SSP placement id where traffic is coming from
{ua} – User agent string
{category} – IAB Category of site/app
{ifa} – the mobile advertiser ID
{idfa} – iOS User IDFA
{android_id} – Google Android Id
{app_id} – Passes a numeric ID (for Apple) or bundle name (for Google)
{timestamp} – Passes the Timestamp that received the click
{random} – Passes a random value for cache busting
{campaign_id} – Campaign ID
{creative_id} – Creative ID
Need tips or assistance on using macros in your advertising campaigns?
Contact us at support@decenterads.com or via the Contact Us form, and we’ll figure it out.
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Floor prices play a far greater role in programmatic performance than many advertisers assume. While brands often focus on audience targeting, frequency, and creative optimization, the minimum price set by the supply-side platform quietly shapes the entire auction environment. A higher or poorly calibrated floor can restrict bid participation, suppress win rates, and limit access to valuable impressions. Conversely, a well-aligned floor price can stimulate competiti
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