Ad Fraud: How to Prevent, Identify and Eliminate It
Share
29 September 2022
In 2022, the ad fraud cost is predicted to reach $120 billion!
For our industry, record fraud losses are a pressing issue, as DSPs are often fraudsters’ first targets as the starting point of the advertisers’ work. To prevent, identify, and eliminate fraud, it’s critical to stay informed on the fraud features. So without further ado – let’s get into it!
What kinds of fraud traffic are there?
You might have heard abbreviations like GIVT (General Invalid Traffic) and SIVT (Sophisticated Invalid Traffic). As the names hint, GIVT is somewhat simple fraudulent traffic generated by bots, while SIVT is more intricate and imitates human behavior on the net. The latter also requires a more serious approach and complex tools to detect and eliminate.
What are most often-used fraudulent techniques?
Fraud methods can be based on click fraud (click injections, click spam), ad fraud (ad injection, ad stacking, ad pixelation), downloads, and much more.
Which platforms are most susceptible to fraud?
Sadly, all of them. Given how profitable fraud is for the fraudsters, they invented various ways to attack both web advertising and ads in mobile apps for Android and iOS. The effectiveness varies, but no platform is safe.
How to prevent, identify, and eliminate fraud?
There are many techniques of different complexity levels: from statistical-based spam detection and prebid and post-bid analysis to user data analytic tools. Given the constant evolution of fraud techniques, anti-fraud is better left to reliable expert partners. E.g. we at DecenterAds work with top providers The Media Trust and Pixalate to safeguard your digital ad experience.
Fraud prevention is paramount for the entire industry, so collective measures are also being taken. As such, the ads.txt protocol was created by the Interactive Advertising Bureau (IAB) to help ensure that digital ad inventories are only sold through authorized sellers.
Whatever interests you about fraud and beyond, our Tech Support Team is in touch at support@decenterads.com.
Stay up to date with our company news
13 September 2023
Digital out-of-home advertising has emerged as a potent and efficient tool for agencies, elevating their advertising endeavors while captivating consumers through distinct and compelling means. In contrast to conventional static billboards and posters, DOOH strategically employs digital displays positioned in public spaces to disseminate dynamic and precisely targeted content. Among […]
29 August 2023
In the past year, we demonstrated the advantages both publishers and advertisers can gain during the Black Friday, Halloween, and Christmas Eve seasons. We offered insights on optimizing budget planning and achieving substantial revenues. Thanksgiving festivities in 2023 are closer than we can think, so we are eager to provide […]
23 August 2023
We have previously touched upon the topics of video completion rate and defined what the VCR is. In this article, we have reviewed projections indicating the dominance of video ads in programmatic ad spend by 2022. Fueled by platforms like TikTok and Reels, it becomes increasingly crucial to increase the […]