What is a video completion rate?

19 Sep 2022
What is a video completion rate?

According to all forecasts, in 2022, Video Ads will surpass non-video formats in programmatic ad spend. And given an ongoing trend in video advertising and the growth of platforms like Tik Tok and Reels, the video will only gain a share of programmatic display.

That’s why it’s increasingly important not only to expand the presence of video ads in your campaigns but also to understand the most influential video ad metrics – in particular, VCR.

VCR, or video completion rate (some sources also use an alternative name of VTR, view-through rate), shows the percentage of times when users watched the video to the end from the total number of impressions.

Why is VCR a big deal?

Basically, this metric tells you how engaging – and thus, effective – your video ad is. But to elaborate:

  • SM platforms (Social Media) tend to drive more traffic to brands that create more high-VCR videos;
  • Higher VCR means higher performance and ROI (however, it is best to use VCR in combination with other metrics like video viewability to get more precise results) VCR metrics are a square one in decoding the effectiveness of your video content, and we highly recommend you get acquainted with them at DecenterAds.

Our Tech Support Team is ready to share all secrets and must-know life hacks about VCR – just say the word at support@decenterads.com

 

Stay up to date with our company news

The power of programmatic

Artificial Intelligence Transforming Advertising and Business Operations in Southeast Asia and India

AI is becoming integral to advertising’s future and essential in business operations across Southeast Asia and India. The capabilities of AI in advertising enhance creativity and enable sophisticated data analysis, significantly boosting ROI. AI reshapes creative development, media strategy, and data analytics, crucial to marketing effectiveness.

Your inquiry met with our response, and in this article, we will delve into the Data Protection Laws of the APAC region. In August 2023, India passed the Digital Personal Data Protection Act (DPDP), a significant law for data protection globally. This comes as part of a broader trend in the Asia-Pacific region, where countries like China, Indonesia, Sri Lanka, and Vietnam have also enacted comprehensive data privacy regulations in recent years.

APAC video streaming has not only revolutionized the region’s film industry but also transformed consumer behavior. With the emergence of numerous platforms, viewers can now access content on any device, from mobile phones to large TV screens. This long-anticipated shift signifies an impressive change in how consumers engage with content, moving away from traditional television consumption via cable or satellite services.