What are VAST tags, and why care?


25 January 2023

VAST stands for Video Ad Serving Template. Introduced by IAB in 2008, VAST is one of 6 sets of the bureau’s guidelines for the improvement of video advertising. Over the years, VAST tags significantly helped publishers monetize their websites via video ads, as with them video players can display ads from any server no matter what technology is used at both ends of the way. 

We at DecenterAds strive to provide you with the best service possible – and that definitely requires all the modern IAB standards. Currently, we use VAST tags’ versions 3.0 and 4.1, which provide support for all modern video ad practices. 

Check them out yourselves at decenterads.com!

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