Digital Advertising

Audio advertising has gained immense popularity in recent years, with digital audio content attracting a large audience. According to the Interactive Advertising Bureau (IAB), programmatic audio advertising is expected to grow rapidly over the next few years, as marketers take advantage of the power of audio to reach consumers in new and innovative ways.

Welcome back to the DecenterAds blog!

In our last post with the review of monetizing programmatic methods (btw, check it out if you’ve missed it!), we promised to spill the beans on how to monetize your website like a pro and increase your business revenue with DecenterAds. Well, the wait is over! DecenterAds is the go-to programmatic platform for publishers worldwide to monetize their websites and maximize their ad revenue using various buying methods and programmatic monetization strategies.

As the digital landscape continues to evolve, so do the monetization methods available to publishers and advertisers. To stay ahead of the curve, it’s essential to be familiar with the latest techniques and trends. So in our new article, we’ve decided to explore some of the top monetization methods available today. Let’s dive in!

Going deeper into media-buying methods, chances are that you soon run into the terms bid request and bid response. What are they, what do we need them for, and how does it all work? Let’s get it straight with the help of DecenterAds.

It’s been a long, long time since it was enough for the advertisers to buy ad space in some fancy offline magazine everyone read to drive their brand awareness to the skies. Some might say those were better, simpler times, but not us at DecenterAds. Where’s the interest in that? Modern media buying with all its wonderful complexity and smart tech is way more fun. Not to mention that it’s way more effective in analyzing audience signals, behavior, and interests, thus providing exponentially greater results.

In-game advertising - the display of advertising within a video game - is one of the hot topics of digital advertising. Due to the increasing popularity of video games and the overall growth of the gaming industry, the market for in-game advertising is growing rapidly: according to the Allied Market Research data, it is projected to reach $17.6 billion by 2030, growing at a CAGR of 11% from 2022 to 2030.

VAST stands for Video Ad Serving Template. Introduced by IAB in 2008, VAST is one of 6 sets of the bureau’s guidelines for the improvement of video advertising. Over the years, VAST tags significantly helped publishers monetize their websites via video ads, as with them video players can display ads from any server no matter what technology is used at both ends of the way.

Prepping your ads and budgets for the coming year, it’s important to have some guidelines. Well, DecenterAds is here to help! We have collected the top programmatic trends that will help you understand what is happening in the market and how to better prepare for the challenges of the new year. Without further ado, let’s dive in!

With Black Friday and Cyber Monday behind us, we’re all counting the days until Christmas. For advertisers and publishers, of course, there is a lot more to wait for than the tree, the presents, and Christmas carols; December with its titular holiday is one of the greatest spending seasons of the year. What to expect from Christmas Eve 2022, and how to boost your advertising strategies to the max? Tune in to DecenterAds’ guide and learn! 

So you’ve finished your Thanksgiving dinner, happily settled back in your chair, and thought it's probably time to go and launch a campaign for tomorrow's Black Friday to collect all the cream of the astronomical spending…

According to Microsoft’s data, people start shopping for Halloween long before October 31. In fact, 45% of users are starting to shop for holidays as early as the first half of September! Not publishers nor advertisers have time to waste — but don’t let it scare you, as DecenterAds comes to the rescue with a Halloween checklist for both parties!