Most Popular Formats for Monetization: A Guide by DecenterAds


22 March 2023

Welcome back to the DecenterAds blog!

In our previous articles, we talked about various traffic monetization methods and how to monetize your website with DecenterAds SSP. Today, we want to dive deeper into the most popular formats for monetization that you can use to generate revenue from your traffic.

Before we get into the specifics, it’s worth mentioning that there are many static and dynamic monetization methods available, and the choice depends on your goals, audience, and other factors. However, one important factor to keep in mind is user experience. It’s essential to strike a balance between generating revenue and keeping your users happy.

With that in mind, let’s take a closer look at the most popular formats for monetization.

Push Ads

Push ads are a popular choice for monetization, especially for publishers with mobile traffic. These ads are delivered as notifications directly to the user’s device, even when they are not using your app or website. Push ads are great for driving immediate action, as they typically have high click-through rates and conversion rates.

Banner Ads

Banner ads are one of the oldest and most familiar ad formats. They come in various sizes and can be static or dynamic. They are usually placed above or below the main content on a page or on the sidebars. Banner ads are great for brand awareness and generating revenue, as they are often sold on a cost-per-impression basis.

Native Ads

Native ads are designed to blend in with the content of your website, making them less intrusive and more user-friendly. They can be in the form of sponsored articles, promoted listings, or other types of content. Native ads are effective for driving engagement and user acquisition, as they typically have higher click-through rates and lower bounce rates.

Video Ads

Video ads are a highly engaging format that can capture the user’s attention and drive conversions. They can be pre-roll, mid-roll, or post-roll ads that appear before, during, or after the main content. Video ads can be sold on a cost-per-view basis, which means you only pay when a user watches a certain percentage of the video.

Connected TV Ads

CTV ads are a relatively new format that is rapidly gaining popularity. These ads appear on smart TVs, game consoles, and other connected devices. They are highly effective for reaching a large and engaged audience, as people are spending more time watching TV at home.

Audio Ads

Audio ads are a great way to reach users while they are listening to music or podcasts. They can be played before, during, or after the main content and are sold on a cost-per-play basis. Audio ads are effective for driving brand awareness and generating revenue, as they can reach a highly engaged audience.

How do we know these formats work? Well, that’s easy – we at DecenterAds have years of expertise in traffic monetization and can tell from experience and tons of collected data that this is indeed the case. And since choosing the right format for monetization is crucial for generating revenue and keeping your users happy, we are eager to share some tips and tricks to help you achieve your goals and grow your ad revenue.


If you have any questions or want to learn more about how to monetize your traffic, don’t hesitate to contact us!



Stay up to date with our company news