Demand Side Platform

In 2022, the statistics revealed that mobile devices dominated video ad spending in the United States, accounting for 70.8%, while desktop and connected TV collectively captured 29.2% (Statista). Programmatic and display network advertising are essential components of any digital marketing plan. The critical inquiry lies in determining the optimal timing, placement, and approach for utilizing each method to enhance return on investment and achieve optimal outcomes in online advertising.

Have you ever wondered what programmatic advertising is based upon? The answer is auction dynamics and bidding! We at DecenterAds are keenly aware of the importance of understanding how the process of buying and selling ad inventory works. And as industry experts, we wanna share this knowledge so that you also know how different auction models used in programmatic advertising can impact the advertising landscape. Sit tight and let's get started!

Macro is a great way to personalize and optimize your ads. And we at DecenterAds offer a wide range of options to do that. Here is a list of DecenterAds’ DSP macros that can be used in tracking links:

With Black Friday and Cyber Monday behind us, we’re all counting the days until Christmas. For advertisers and publishers, of course, there is a lot more to wait for than the tree, the presents, and Christmas carols; December with its titular holiday is one of the greatest spending seasons of the year. What to expect from Christmas Eve 2022, and how to boost your advertising strategies to the max? Tune in to DecenterAds’ guide and learn! 

A little earlier, we announced the availability of the API integration of our DSP for convenient remote management of campaigns and creatives. Let’s dive in and learn how to set up and use it!

In our previous blog post, we told you everything about OTT services and OTT ads, slightly touching upon CTV - a closely related yet completely different topic. The time has come to dive in and figure out what CTV is, how you can reach your audience through this channel, and why you should be using CTV advertising.

About one-quarter of the Earth’s population uses OTT services that offer access to live streams of such channels like HBO Max, Netflix, Disney+, Hulu, etc. Can you even imagine? An audience of 1.88 billion people, open to your ads. Are you already reaching them? If not, it’s time to get acquainted with OTT advertising and all the benefits it can get you. So, without further ado, let’s dive in!