DecenterAds DSP Functionality: A Quick Start to API Integration
In the digital advertising industry, platforms like DSPs and SSPs are integral to the communication process between advertisers and publishers. Therefore, although there is a usual misconception that integration between the two is as simple as pressing a few buttons on the screen, it is often a matter of persistent communication and tight precision.
DSPs are pivotal in running online media campaigns for advertisers and agencies. They facilitate the process from creating and running campaigns to measuring and optimizing them across all devices and channels such as video, display, and native.
Integration of a DSP with other platforms in the digital landscape is a long process that often makes up to 4-6 weeks of constant work. Nevertheless, with the advancements in API (application programming interface), integration is becoming more convenient for our partners, as it ensures smooth connectivity for automating business processes and enhancement of embedding the data within bonds of applications and systems.
Integration
So how do you set up API integration with DecentreAds? Quite easily. It all begins with an attribution link to our server. This is a specific URL code containing all macros that you fill, looking as follows:
…/api_integration/campaign/?token={token}&cid={campai gn_id}&crid={creative_id}&isActive={status}
/api_integration/ and /campaign/ are paths for sending requests.
Spaces inside {} after ‘=’ are the macros you fill out.
To create an integration, you will require a specific token:
| Parameter | Description |
| {token} | Unique token ID that we assign to your login |
| {campaign_id} | ID of your campaign on the platform |
| {creative_id} | ID of your creative on the platform |
| {status} | The status of your campaign/creative 0 – Turned off, 1 – Active |
Once the attribution link is completed, you can manage your campaign’s state using the “GET” method. However, this will require you to fill the attribution without the “crid” parameter. To manage the state of the creative though, proceed to fill in WITH the “crid” parameter.
All in all this simple yet effective process of API integration allows you to achieve seamless connectivity along with more convenient optimization for your campaigns, ultimately leading to the advancement of your time and data management.
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