Blog

Black Friday 2022: 10 Tips To Drive More Ad Revenue

2 November 2022

So you’ve finished your Thanksgiving dinner, happily settled back in your chair, and thought it’s probably time to go and launch a campaign for tomorrow’s Black Friday to collect all the cream of the astronomical spending…  Boo! Wrong. Just like with most date-related campaigns, you should get your Black Friday ads ready much earlier than […]

Halloween checklist: a terribly good selection of ad tricks

18 October 2022

According to Microsoft’s data, people start shopping for Halloween long before October 31. In fact, 45% of users are starting to shop for holidays as early as the first half of September! Not publishers nor advertisers have time to waste — but don’t let it scare you, as DecenterAds comes to the rescue with a […]

Ad Fraud: How to Prevent, Identify and Eliminate It

16 October 2022

In 2022, the ad fraud cost is predicted to reach $120 billion! For our industry, record fraud losses are a pressing issue, as DSPs are often fraudsters’ first targets as the starting point of the advertisers’ work. To prevent, identify, and eliminate fraud, it’s critical to stay informed on the fraud features. So without further ado — […]

Getting Started: DecenterAds DSP API Integration

16 October 2022

A little earlier, we announced the availability of the API integration of our DSP for convenient remote management of campaigns and creatives. Let’s dive in and learn how to set up and use it! To get started, integrate a custom attribution link into your application/website servers. The template looks like this: For campaign management api-dsp.decenterads.com […]

What is a video completion rate?

16 October 2022

According to all forecasts, in 2022, VideoAds will surpass non-video formats in programmatic ad spend. And given an ongoing trend in video advertising and the growth of platforms like TikTok and Reels, the video will only gain a share of programmatic display. That’s why it’s increasingly important not only to expand the presence of video ads in your campaigns […]

DMEXCO 2022 x DecenterAds: recap

16 October 2022

A return to offline after two years of distancing just had to be epic. And so it was! DecenterAds team was thrilled to be a part of this major event, finally seeing people face to face and having the opportunity to dive right into networking and all the exciting insights the industry has produced.  Having […]

HOW TO CREATE AUTOMATED RULES: 5 EASY STEPS

16 October 2022

You don’t need to micromanage every campaign to get the best results Leave it to Decenterads’ DSP automated rules, and challenge yourself with something fun instead! Set up auto rules in 5 easy steps: ✔️ to create a rule, click “+” ✔️ name a rule and choose the source type ✔️ clarify the rule time ✔️ […]

2 key tips for high-performing creatives

4 October 2022

How do you make sure your ads have just the right impact? Long before the A/B testing stage, there are these 2 essential tips to take your ads up a level! Size of your ads is important Analyzing thousands of successful campaigns, we at DecenterAds derived and standardized the creatives’ sizes that drive the highest […]

CTV: everything you need to know

30 September 2022

In our previous blog post, we told you everything about OTT services and OTT ads, slightly touching upon CTV — a closely related yet completely different topic. The time has come to dive in and figure out what CTV is, how you can reach your audience through this channel, and why you should be using […]