Ad Fraud
The Evolving Battle Against Ad Fraud: Tactics, Trends, and Tools
In the complex area of programmatic advertising, trust and transparency are paramount. With publishers, advertisers, and countless intermediaries navigating non-transparent digital supply chains, the industry has been a breeding ground for fraud. A 2019 study examining the global landscape of advertising fraud revealed that nearly USD 22.4 billion was lost to fraudulent activities in the advertising sector that year. Of this total, China was responsible for the lion’s share, contributing approximately USD 18.7 billion.
Invalid Traffic, or IVT, refers to any activity that doesn't come from a real user with a genuine interest in a website's content, products, or services. IVT can distort analytics, waste advertising budgets, and negatively impact the digital advertising ecosystem. Bots, automated scripts, or human fraudsters typically generate it.
Your inquiry met with our response, and in this article, we will delve into the Data Protection Laws of the APAC region. In August 2023, India passed the Digital Personal Data Protection Act (DPDP), a significant law for data protection globally. This comes as part of a broader trend in the Asia-Pacific region, where countries like China, Indonesia, Sri Lanka, and Vietnam have also enacted comprehensive data privacy regulations in recent years.
APAC video streaming has not only revolutionized the region’s film industry but also transformed consumer behavior. With the emergence of numerous platforms, viewers can now access content on any device, from mobile phones to large TV screens. This long-anticipated shift signifies an impressive change in how consumers engage with content, moving away from traditional television consumption via cable or satellite services.
The IAB SEA+India empowers and enables the media and marketing industries to flourish in the digital economy. Its members are future-focused advertisers, publishers, brands, creative agencies, educators, and technology firms. They become part of an industry association with some of the ecosystem's most influential minds and brands. DecenterAds holds membership in the IAB SEA+India.
In 2022, the ad fraud cost is predicted to reach $120 billion!