15 August 2023
The IAB SEA+India empowers and enables the media and marketing industries to flourish in the digital economy. Its members are future-focused advertisers, publishers, brands, creative agencies, educators, and technology firms. They become part of an industry association with some of the ecosystem’s most influential minds and brands. DecenterAds holds membership […]
19 July 2023
At the onset of this year, the DecenterAds team made projections about programmatic advertising trends anticipated for 2023. Having reached the year’s midpoint, we can assess the extent to which these predictions have gained significant relevance. Growth of Global CTV Advertising According to research data, the high trend on […]
10 July 2023
In 2022, the statistics revealed that mobile devices dominated video ad spending in the United States, accounting for 70.8%, while desktop and connected TV collectively captured 29.2%. Programmatic and display network advertising are essential components of any digital marketing plan. The critical inquiry lies in determining the optimal timing, placement, […]
19 June 2023
Today we want to share some exciting news with you! We are thrilled to announce that DecenterAds is joining the Bidscube ecosystem. It’s time to evolve, keeping the same values that our partners are used to! DecenterAds started 10 years ago as a self-service platform assisting Ad Tech market players […]
05 June 2023
Understanding Upfront events in the programmatic advertising industry Upfront is an event hosted by a major broadcast TV network to sell commercial airtime beforehand. It started in the television industry, as broadcasters sold ad spots ahead of the forthcoming television season. Advertisers or agencies purchase ad inventory in advance, generally for […]
23 May 2023
We are excited to announce our residential partnership with VideoWeek Villa during the Cannes International Festival of Creativity 2023, which is taking place on June 19-23. The VideoWeek Villa in Cannes will host a series of exclusive gatherings, providing an ideal opportunity for networking, knowledge sharing, and exploring potential collaborations with industry […]
17 May 2023
What are FAST Advertising and FAST Channels? Free Ad-Supported Streaming Television (FAST) is a free internet-based TV distribution model that offers live TV channels to users without charge. FAST provides an alternative to traditional TV by displaying targeted 15-30 second ads between programs, eliminating the need for users to pay for content. […]
09 May 2023
In today’s eco-conscious world, businesses must consider their environmental impact, and programmatic advertising is no exception. Recent data from the VideoWeek Sustainability Advertising Guide 2023 reveals that the industry produces over 215,000 metric tons of carbon emissions every month in five leading economies, with 60% of emissions attributed to ‘ad selection emissions’ due […]
18 April 2023
Audio advertising has gained immense popularity in recent years, with digital audio content attracting a large audience. According to the Interactive Advertising Bureau (IAB), programmatic audio advertising is expected to grow rapidly over the next few years, as marketers take advantage of the power of audio to reach consumers in new […]
29 March 2023
Have you ever wondered what programmatic advertising is based upon? The answer is auction dynamics and bidding! We at DecenterAds are keenly aware of the importance of understanding how the process of buying and selling ad inventory works. And as industry experts, we wanna share this knowledge so that you also know how […]