Revolutionizing TV Advertising: The Growth and Potential of Free Ad-Supported Streaming Television (FAST)

17 May 2023

What are FAST Advertising and FAST Channels? Free Ad-Supported Streaming Television (FAST) is a free internet-based TV distribution model that offers live TV channels to users without charge. FAST provides an alternative to traditional TV by displaying targeted 15-30 second ads between programs, eliminating the need for users to pay for content. […]

Going Green: The Carbon Footprint of Programmatic Advertising

09 May 2023

In today’s eco-conscious world, businesses must consider their environmental impact, and programmatic advertising is no exception. Recent data from the VideoWeek Sustainability Advertising Guide 2023 reveals that the industry produces over 215,000 metric tons of carbon emissions every month in five leading economies, with 60% of emissions attributed to ‘ad selection emissions’ due […]

Programmatic Audio: The Essential Guide

18 April 2023

Audio advertising has gained immense popularity in recent years, with digital audio content attracting a large audience. According to the Interactive Advertising Bureau (IAB), programmatic audio advertising is expected to grow rapidly over the next few years, as marketers take advantage of the power of audio to reach consumers in new […]

Understanding Auction Dynamics

29 March 2023

Have you ever wondered what programmatic advertising is based upon? The answer is auction dynamics and bidding! We at DecenterAds are keenly aware of the importance of understanding how the process of buying and selling ad inventory works. And as industry experts, we wanna share this knowledge so that you also know how […]

Most Popular Formats for Monetization: A Guide by DecenterAds

22 March 2023

Welcome back to the DecenterAds blog! In our previous articles, we talked about various traffic monetization methods and how to monetize your website with DecenterAds SSP. Today, we want to dive deeper into the most popular formats for monetization that you can use to generate revenue from your traffic. Before we get […]

Monetizing with DecenterAds SSP: a Comprehensive Guide

15 March 2023

In our last post with the review of monetizing programmatic methods (btw, check it out if you’ve missed it!), we promised to spill the beans on how to monetize your website like a pro and increase your business revenue with DecenterAds SSP. Well, the wait is over! DecenterAds is the go-to programmatic platform for publishers […]

Innovative Strategies for Monetizing Your Website: the Latest Trends and Techniques

01 March 2023

As the digital landscape continues to evolve, so do the monetization methods available to publishers and advertisers. To stay ahead of the curve, it’s essential to be familiar with the latest techniques and trends. So in our new article, we’ve decided to explore some of the top monetization methods available today. […]

Bid Requests and Bid Responses: a short guide

22 February 2023

Going deeper into media-buying methods, chances are that you soon run into the terms bid request and bid response. What are they, what do we need them for, and how does it all work? Let’s get it straight with the help of DecenterAds.  The terminology A bid request is a […]

Boosting advertising ecosystem efficiency with header bidding

08 February 2023

It’s been a long, long time since it was enough for the advertisers to buy ad space in some fancy offline magazine everyone read to drive their brand awareness to the skies. Some might say those were better, simpler times, but not us at DecenterAds. Where’s the interest in that? […]

In-Game Advertising: Prospects for 2023 and Beyond

01 February 2023

In-game advertising – the display of advertising within a video game – is one of the hot topics of digital advertising. Due to the increasing popularity of video games and the overall growth of the gaming industry, the market for in-game advertising is growing rapidly: according to the Allied Market […]