Streaming Services are a High-impact Channel for Brands in APAC

21 April 2024

APAC video streaming has not only revolutionized the region’s film industry but also transformed consumer behavior. With the emergence of numerous platforms, viewers can now access content on any device, from mobile phones to large TV screens. This long-anticipated shift signifies an impressive change in how consumers engage with content, […]

Unlocking Success: Effective Strategies for Ad Server Management

04 April 2024

Ad servers are a part of advertising technology employed by publishers and advertisers. Their main role is to manage, distribute, and monitor online advertisements efficiently. They act as a central hub and ensure the seamless delivery of ads to website visitors and mobile app users. Ad servers are important components […]

PlayFronts 2024 Unlocking Gaming’s Advertising Potential

20 March 2024

The PlayFronts, organized by the International Advertising Bureau, is an annual event that acts as a beacon for demonstrating the potential of advertising and joint projects in the dynamic gaming field. This event aims to define the gaming landscape, highlight gaming’s effectiveness, and present creative opportunities for brands. It brings […]

Challenge Accepted: The Future of Omnichannel Marketing in 2024

13 March 2024

Paramount, which holds this year’s Super Bowl broadcasting rights, is airing the game on CBS and Nickelodeon. Additionally, it will stream the event on Paramount+ for the first time. Super Bowl ad units have been bundled across CBS, Paramount+, and Nickelodeon (excluding some categories), ensuring comprehensive omnichannel campaigns. Paramount’s debut […]

How Should Publishers and Advertisers Act in a Post-Cookies World?

06 March 2024

As Google refuses third-party cookies, advertisers and publishers must rethink how they target audiences. With about 1% of cookies going away in the first half of 2024, the ad industry faces a significant change. Third-party cookies have been key for tracking users across websites to target ads. But without them, […]

FAST Channels: The Growth Trajectory

12 February 2024

Free ad-supported television is witnessing significant expansion, as evidenced by recent data. In the third quarter of 2023, the percentage of U.S. households embracing ad-supported streaming surged to 41% (according to, a notable uptick from 31% in the first quarter of the same year. What distinguishes FAST channels is their inherent […]

Paris 2024 Olympics: A Glimpse into the Future of Programmatic Advertising in Sports

07 February 2024

Paris will host the 2024 XXXIII Olympic Summer Games from 26 July to 11 August. Paris will be the primary host city, accompanied by 16 additional cities throughout metropolitan France. Additionally, a subsite will be established in Tahiti, an island within the French overseas territory and overseas collectivity of French […]

Demand-Path Optimization VS. Supply-Path Optimization. What is the Difference?

02 February 2024

Marketers are consistently searching for cutting-edge strategies to elevate campaign performance, maximize efficiency, and secure optimal returns on investment. Central to this quest are Demand Path Optimization (DPO) and Supply Path Optimization (SPO) – two indispensable components that have transformed the approaches of advertisers and publishers. As we delve into […]

Post-Holiday Sales: Top Strategies to Boost Conversions

29 January 2024

Welcome the commencement of after-Christmas and post-holiday sales! As the curtain falls on the joyous holiday celebrations and we find ourselves nestled on the sofa (perhaps still recovering from a delightful food coma), it’s the perfect time to explore the enticing end-of-year sales offered by our beloved retailers. We’ve got […]

Guide on Demand Path Optimization (DPO)

17 January 2024

In 2016, the Demand-Path Optimization (DPO) concept coincided with the creation of Supply-Path Optimization (SPO) by the Advertiser Technology Group at AppNexus. Emerging market trends suggest a growing interest in DPO as publishers seek to enhance ad revenue. Regardless of the executor of DPO, the overarching objective remains consistent: to […]