The Global Entertainment & Media Perspectives: Industry Review 2024

04 December 2023

In 2022, global entertainment and media revenue grew by 5.4% to reach US$2.32 trillion. In 2023, Meta coined it ‘the year of efficiency,’ as major players reduced their workforce, resulting in over 168,000 job cuts in the tech sector during the first four months. Netflix cracked down on password sharing, […]

The Booming Audio Advertising Market: Projections for 2027

15 November 2023

According to Statista, projections for the audio advertising market in 2023 are highly promising, with expected ad spending set to soar to an impressive US$38.75 billion. Traditional Radio Advertising is leading the way in this market, boasting a substantial market volume of US$28.61 billion for the same year. In a […]

Programmatic Advertising’s Role in Reshaping Travel Marketing

24 October 2023

Crafting compelling content to enhance your brand’s presence is effective only when your message reaches the intended audience. This is precisely where programmatic advertising solutions take center stage. Programmatic advertising leverages the power of machine learning to secure advertising placements across the vast expanse of the internet, ensuring that your […]

Navigating the Omnichannel Landscape Strategies for Customer Engagement

10 October 2023

Programmatic omnichannel marketing is an approach that harnesses multiple marketing channels to craft a tailored customer journey across all points where your brand interacts. This strategy seamlessly integrates experiences from in-store visits, online interactions, social media engagements, email communications, text messages, and even printed materials. Statistics showed that progress is […]

In-App Ad APAC Region: Insights, Trends, and Innovations

03 October 2023

The Asia-Pacific area stands out as a highly vibrant and constantly evolving market within the multibillion-dollar advertising sector. After North America, this region is the world’s second-largest contributor to advertising expenditure at 157 billion USD and expects 275.5 billion U.S. dollars by 2026. A number of countries in the APAC […]

Empowering Brands with The Art of DOOH Campaigns

13 September 2023

Digital out-of-home advertising has emerged as a potent and efficient tool for agencies, elevating their advertising endeavors while captivating consumers through distinct and compelling means. In contrast to conventional static billboards and posters, DOOH strategically employs digital displays positioned in public spaces to disseminate dynamic and precisely targeted content. Among […]

Cracking the Code of Seasonal Sales: Publisher and Advertiser Thanksgiving Playbook

29 August 2023

In the past year, we demonstrated the advantages both publishers and advertisers can gain during the Black Friday, Halloween, and Christmas Eve seasons. We offered insights on optimizing budget planning and achieving substantial revenues. Thanksgiving festivities in 2023 are closer than we can think, so we are eager to provide […]

Once Again, About Video Completion Rate

23 August 2023

We have previously touched upon the topics of video completion rate and defined what the VCR is. In this article, we have reviewed projections indicating the dominance of video ads in programmatic ad spend by 2022. Fueled by platforms like TikTok and Reels, it becomes increasingly crucial to increase the […]

The Shifting Paradigm: APAC’s Influence on the Future of Advertising and Media

15 August 2023

The IAB SEA+India empowers and enables the media and marketing industries to flourish in the digital economy. Its members are future-focused advertisers, publishers, brands, creative agencies, educators, and technology firms. They become part of an industry association with some of the ecosystem’s most influential minds and brands. DecenterAds holds membership […]

Most Arranged Topics In Programmatic Industry Through Q1-Q3 2023

19 July 2023

At the onset of this year, the DecenterAds team made projections about programmatic advertising trends anticipated for 2023. Having reached the year’s midpoint, we can assess the extent to which these predictions have gained significant relevance.   Growth of Global CTV Advertising According to research data, the high trend on […]