13 September 2023
Digital out-of-home advertising has emerged as a potent and efficient tool for agencies, elevating their advertising endeavors while captivating consumers through distinct and compelling means. In contrast to conventional static billboards and posters, DOOH strategically employs digital displays positioned in public spaces to disseminate dynamic and precisely targeted content. Among […]
29 August 2023
In the past year, we demonstrated the advantages both publishers and advertisers can gain during the Black Friday, Halloween, and Christmas Eve seasons. We offered insights on optimizing budget planning and achieving substantial revenues. Thanksgiving festivities in 2023 are closer than we can think, so we are eager to provide […]
23 August 2023
We have previously touched upon the topics of video completion rate and defined what the VCR is. In this article, we have reviewed projections indicating the dominance of video ads in programmatic ad spend by 2022. Fueled by platforms like TikTok and Reels, it becomes increasingly crucial to increase the […]
15 August 2023
The IAB SEA+India empowers and enables the media and marketing industries to flourish in the digital economy. Its members are future-focused advertisers, publishers, brands, creative agencies, educators, and technology firms. They become part of an industry association with some of the ecosystem’s most influential minds and brands. DecenterAds holds membership […]
19 July 2023
At the onset of this year, the DecenterAds team made projections about programmatic advertising trends anticipated for 2023. Having reached the year’s midpoint, we can assess the extent to which these predictions have gained significant relevance. Growth of Global CTV Advertising According to research data, the high trend on […]
10 July 2023
In 2022, the statistics revealed that mobile devices dominated video ad spending in the United States, accounting for 70.8%, while desktop and connected TV collectively captured 29.2%. Programmatic and display network advertising are essential components of any digital marketing plan. The critical inquiry lies in determining the optimal timing, placement, […]
19 June 2023
Today we want to share some exciting news with you! We are thrilled to announce that DecenterAds is joining the Bidscube ecosystem. It’s time to evolve, keeping the same values that our partners are used to! DecenterAds started 10 years ago as a self-service platform assisting Ad Tech market players […]
05 June 2023
Understanding Upfront events in the programmatic advertising industry Upfront is an event hosted by a major broadcast TV network to sell commercial airtime beforehand. It started in the television industry, as broadcasters sold ad spots ahead of the forthcoming television season. Advertisers or agencies purchase ad inventory in advance, generally for […]
23 May 2023
We are excited to announce our residential partnership with VideoWeek Villa during the Cannes International Festival of Creativity 2023, which is taking place on June 19-23. The VideoWeek Villa in Cannes will host a series of exclusive gatherings, providing an ideal opportunity for networking, knowledge sharing, and exploring potential collaborations with industry […]
17 May 2023
What are FAST Advertising and FAST Channels? Free Ad-Supported Streaming Television (FAST) is a free internet-based TV distribution model that offers live TV channels to users without charge. FAST provides an alternative to traditional TV by displaying targeted 15-30 second ads between programs, eliminating the need for users to pay for content. […]