17 January 2024
In 2016, the Demand-Path Optimization (DPO) concept coincided with the creation of Supply-Path Optimization (SPO) by the Advertiser Technology Group at AppNexus. Emerging market trends suggest a growing interest in DPO as publishers seek to enhance ad revenue. Regardless of the executor of DPO, the overarching objective remains consistent: to […]
11 December 2023
In 2023, the advertising industry will rise. The global advertising revenue will experience a growth from US$763.7 billion to US$952.6 billion between 2022 and 2027, indicating a 4.5% Compound Annual Growth Rate (CAGR). In 2025, advertising will be on track to become the largest category, nearly reaching a trillion-dollar market, […]
04 December 2023
In 2022, global entertainment and media revenue grew by 5.4% to reach US$2.32 trillion. In 2023, Meta coined it ‘the year of efficiency,’ as major players reduced their workforce, resulting in over 168,000 job cuts in the tech sector during the first four months. Netflix cracked down on password sharing, […]
15 November 2023
According to Statista, projections for the audio advertising market in 2023 are highly promising, with expected ad spending set to soar to an impressive US$38.75 billion. Traditional Radio Advertising is leading the way in this market, boasting a substantial market volume of US$28.61 billion for the same year. In a […]
24 October 2023
Crafting compelling content to enhance your brand’s presence is effective only when your message reaches the intended audience. This is precisely where programmatic advertising solutions take center stage. Programmatic advertising leverages the power of machine learning to secure advertising placements across the vast expanse of the internet, ensuring that your […]
10 October 2023
Programmatic omnichannel marketing is an approach that harnesses multiple marketing channels to craft a tailored customer journey across all points where your brand interacts. This strategy seamlessly integrates experiences from in-store visits, online interactions, social media engagements, email communications, text messages, and even printed materials. Statistics showed that progress is […]
03 October 2023
The Asia-Pacific area stands out as a highly vibrant and constantly evolving market within the multibillion-dollar advertising sector. After North America, this region is the world’s second-largest contributor to advertising expenditure at 157 billion USD and expects 275.5 billion U.S. dollars by 2026. A number of countries in the APAC […]
13 September 2023
Digital out-of-home advertising has emerged as a potent and efficient tool for agencies, elevating their advertising endeavors while captivating consumers through distinct and compelling means. In contrast to conventional static billboards and posters, DOOH strategically employs digital displays positioned in public spaces to disseminate dynamic and precisely targeted content. Among […]
29 August 2023
In the past year, we demonstrated the advantages both publishers and advertisers can gain during the Black Friday, Halloween, and Christmas Eve seasons. We offered insights on optimizing budget planning and achieving substantial revenues. Thanksgiving festivities in 2023 are closer than we can think, so we are eager to provide […]
23 August 2023
We have previously touched upon the topics of video completion rate and defined what the VCR is. In this article, we have reviewed projections indicating the dominance of video ads in programmatic ad spend by 2022. Fueled by platforms like TikTok and Reels, it becomes increasingly crucial to increase the […]