09 May 2023
In today’s eco-conscious world, businesses must consider their environmental impact, and programmatic advertising is no exception. Recent data from the VideoWeek Sustainability Advertising Guide 2023 reveals that the industry produces over 215,000 metric tons of carbon emissions every month in five leading economies, with 60% of emissions attributed to ‘ad selection emissions’ due […]
18 April 2023
Audio advertising has gained immense popularity in recent years, with digital audio content attracting a large audience. According to the Interactive Advertising Bureau (IAB), programmatic audio advertising is expected to grow rapidly over the next few years, as marketers take advantage of the power of audio to reach consumers in new […]
29 March 2023
Have you ever wondered what programmatic advertising is based upon? The answer is auction dynamics and bidding! We at DecenterAds are keenly aware of the importance of understanding how the process of buying and selling ad inventory works. And as industry experts, we wanna share this knowledge so that you also know how […]
22 March 2023
Welcome back to the DecenterAds blog! In our previous articles, we talked about various traffic monetization methods and how to monetize your website with DecenterAds SSP. Today, we want to dive deeper into the most popular formats for monetization that you can use to generate revenue from your traffic. Before we get […]
15 March 2023
In our last post with the review of monetizing programmatic methods (btw, check it out if you’ve missed it!), we promised to spill the beans on how to monetize your website like a pro and increase your business revenue with DecenterAds SSP. Well, the wait is over! DecenterAds is the go-to programmatic platform for publishers […]
01 March 2023
As the digital landscape continues to evolve, so do the monetization methods available to publishers and advertisers. To stay ahead of the curve, it’s essential to be familiar with the latest techniques and trends. So in our new article, we’ve decided to explore some of the top monetization methods available today. […]
22 February 2023
Going deeper into media-buying methods, chances are that you soon run into the terms bid request and bid response. What are they, what do we need them for, and how does it all work? Let’s get it straight with the help of DecenterAds. The terminology A bid request is a […]
08 February 2023
It’s been a long, long time since it was enough for the advertisers to buy ad space in some fancy offline magazine everyone read to drive their brand awareness to the skies. Some might say those were better, simpler times, but not us at DecenterAds. Where’s the interest in that? […]
01 February 2023
In-game advertising – the display of advertising within a video game – is one of the hot topics of digital advertising. Due to the increasing popularity of video games and the overall growth of the gaming industry, the market for in-game advertising is growing rapidly: according to the Allied Market […]
25 January 2023
VAST stands for Video Ad Serving Template. Introduced by IAB in 2008, VAST is one of 6 sets of the bureau’s guidelines for the improvement of video advertising. Over the years, VAST tags significantly helped publishers monetize their websites via video ads, as with them video players can display ads […]