In-App Ad APAC Region: Insights, Trends, and Innovations

03 October 2023

The Asia-Pacific area stands out as a highly vibrant and constantly evolving market within the multibillion-dollar advertising sector. After North America, this region is the world’s second-largest contributor to advertising expenditure at 157 billion USD and expects 275.5 billion U.S. dollars by 2026. A number of countries in the APAC […]

Empowering Brands with The Art of DOOH Campaigns

13 September 2023

Digital out-of-home advertising has emerged as a potent and efficient tool for agencies, elevating their advertising endeavors while captivating consumers through distinct and compelling means. In contrast to conventional static billboards and posters, DOOH strategically employs digital displays positioned in public spaces to disseminate dynamic and precisely targeted content. Among […]

Cracking the Code of Seasonal Sales: Publisher and Advertiser Thanksgiving Playbook

29 August 2023

In the past year, we demonstrated the advantages both publishers and advertisers can gain during the Black Friday, Halloween, and Christmas Eve seasons. We offered insights on optimizing budget planning and achieving substantial revenues. Thanksgiving festivities in 2023 are closer than we can think, so we are eager to provide […]

Once Again, About Video Completion Rate

23 August 2023

We have previously touched upon the topics of video completion rate and defined what the VCR is. In this article, we have reviewed projections indicating the dominance of video ads in programmatic ad spend by 2022. Fueled by platforms like TikTok and Reels, it becomes increasingly crucial to increase the […]

The Shifting Paradigm: APAC’s Influence on the Future of Advertising and Media

15 August 2023

The IAB SEA+India empowers and enables the media and marketing industries to flourish in the digital economy. Its members are future-focused advertisers, publishers, brands, creative agencies, educators, and technology firms. They become part of an industry association with some of the ecosystem’s most influential minds and brands. DecenterAds holds membership […]

Most Arranged Topics In Programmatic Industry Through Q1-Q3 2023

19 July 2023

At the onset of this year, the DecenterAds team made projections about programmatic advertising trends anticipated for 2023. Having reached the year’s midpoint, we can assess the extent to which these predictions have gained significant relevance.   Growth of Global CTV Advertising According to research data, the high trend on […]

Programmatic DSPs Vs. Affiliate Networks

10 July 2023

In 2022, the statistics revealed that mobile devices dominated video ad spending in the United States, accounting for 70.8%, while desktop and connected TV collectively captured 29.2%. Programmatic and display network advertising are essential components of any digital marketing plan. The critical inquiry lies in determining the optimal timing, placement, […]

DecenterAds is joining the Bidscube ecosystem

19 June 2023

Today we want to share some exciting news with you! We are thrilled to announce that DecenterAds is joining the Bidscube ecosystem. It’s time to evolve, keeping the same values that our partners are used to! DecenterAds started 10 years ago as a self-service platform assisting Ad Tech market players […]

Unlocking the Power of Programmatic Advertising: Insights into Upfronts, NewFronts, and PlayFronts

05 June 2023

Understanding Upfront events in the programmatic advertising industry Upfront is an event hosted by a major broadcast TV network to sell commercial airtime beforehand. It started in the television industry, as broadcasters sold ad spots ahead of the forthcoming television season. Advertisers or agencies purchase ad inventory in advance, generally for […]

Meet DecenterAds onboard the VideoWeek Villa at Cannes

23 May 2023

We are excited to announce our residential partnership with VideoWeek Villa during the Cannes International Festival of Creativity 2023, which is taking place on June 19-23. The VideoWeek Villa in Cannes will host a series of exclusive gatherings, providing an ideal opportunity for networking, knowledge sharing, and exploring potential collaborations with industry […]