Meet DecenterAds onboard the VideoWeek Villa at Cannes
We are excited to announce our residential partnership with VideoWeek Villa during the Cannes International Festival of Creativity 2023, which is taking place on June 19-23.
The VideoWeek Villa in Cannes will host a series of exclusive gatherings, providing an ideal opportunity for networking, knowledge sharing, and exploring potential collaborations with industry leaders.
To ensure a productive and personalized experience, DecenterAds encourages partners and clients to pre-book meetings with our team of experts at the VideoWeek Villa at www.cannes.decenterads.com
The power of programmatic
How DSPs Manage and Distribute Campaign Budgets
15 May 2026Budget allocation in a demand-side platform refers to how an advertiser’s budget is distributed throughout the duration of a campaign. Instead of spending too quickly at the start or leaving unused funds at the end, DSPs pace spending to maintain balance over time. This process involves setting daily or hourly limits and continuously adjusting them based on campaign performance and available opportunities.
How Signal Loss Is Reshaping RTB Strategies
10 Apr 2026Signal loss is the gradual reduction of user data that advertising systems rely on. This includes cookies, device identifiers, and other tracking signals used in real-time bidding to understand who the user is and how valuable an impression might be.
Floor prices play a far greater role in programmatic performance than many advertisers assume. While brands often focus on audience targeting, frequency, and creative optimization, the minimum price set by the supply-side platform quietly shapes the entire auction environment. A higher or poorly calibrated floor can restrict bid participation, suppress win rates, and limit access to valuable impressions. Conversely, a well-aligned floor price can stimulate competiti