2 key tips for high-performing creatives
Size of your ads is important
Analyzing thousands of successful campaigns, we at DecenterAds derived and standardized the creatives’ sizes that drive the highest traffic:- 320х50, 300х250, 320х480 for banners
- starting from 300х250 for native ads
- 1920×1080, 320х480, 480х320, 300х250 for videos
Text should be clear and sharp
Thinking of creatives’ quality, people often concentrate too much on the visuals. The textual part, however, is as important, especially a good CTA. The basic best practices are the following:- use imperatives to clearly indicate the desired action
- don’t pressure: create value rather than urge commitment
- combine persuasive language with great design to make it pop
The power of programmatic
How DSPs Manage and Distribute Campaign Budgets
15 May 2026Budget allocation in a demand-side platform refers to how an advertiser’s budget is distributed throughout the duration of a campaign. Instead of spending too quickly at the start or leaving unused funds at the end, DSPs pace spending to maintain balance over time. This process involves setting daily or hourly limits and continuously adjusting them based on campaign performance and available opportunities.
How Signal Loss Is Reshaping RTB Strategies
10 Apr 2026Signal loss is the gradual reduction of user data that advertising systems rely on. This includes cookies, device identifiers, and other tracking signals used in real-time bidding to understand who the user is and how valuable an impression might be.
Floor prices play a far greater role in programmatic performance than many advertisers assume. While brands often focus on audience targeting, frequency, and creative optimization, the minimum price set by the supply-side platform quietly shapes the entire auction environment. A higher or poorly calibrated floor can restrict bid participation, suppress win rates, and limit access to valuable impressions. Conversely, a well-aligned floor price can stimulate competiti