Meet DecenterAds at DMEXCO 2023 in Germany!
We are thrilled to announce that we will be attending DMEXCO in Cologne on September 21st-22nd! DMEXCO stands as Europe’s foremost digital marketing and tech event, fostering global collaboration and driving tangible market value. Our team of experts faithfully participates in the DMEXCO conference each year.
We are eagerly anticipating the opportunity to connect face-to-face with our esteemed partners and engage in discussions with industry trailblazers. This event provides a platform to explore the exciting potential of Connected TV and In-App avenues, while also charting a course for sustained expansion throughout 2023.
“We are excited to be part of DMEXCO 2023 and collaborate with top-notch Asia-Pacific region experts during the event,” said Veronika, CEO at DecenterAds. “It’s a fantastic chance to discuss digital ad marketing trends, share insights, and explore partnership opportunities that will shape the future of our industry.”
Don’t miss the chance to connect with DecentrAds’ CEO, Veronika! Schedule a meeting with her via our website form at decenterads.com/dmexco-2023.
The power of programmatic
Floor prices play a far greater role in programmatic performance than many advertisers assume. While brands often focus on audience targeting, frequency, and creative optimization, the minimum price set by the supply-side platform quietly shapes the entire auction environment. A higher or poorly calibrated floor can restrict bid participation, suppress win rates, and limit access to valuable impressions. Conversely, a well-aligned floor price can stimulate competiti
The Scale of the Problem in Modern RTB Bid request failures in real-time bidding are not merely isolated incidents or technical errors, but rather a systemic problem inherent in the functioning of contemporary programmatic advertising. RTB processes enormous volumes of data every second, involving countless auctions, signals, and integrations across the ecosystem. At this scale, even a minor inefficiency can quickly multiply into serious consequences. Missed bids, malformed requests, or slow responses can lead to lost impressions, wasted infrastructure costs, and revenue that never materializes.
The Role of Generative AI in Programmatic Advertising