DecenterAds is joining the Bidscube ecosystem
Today we want to share some exciting news with you! We are thrilled to announce that DecenterAds is joining the Bidscube ecosystem. It’s time to evolve, keeping the same values that our partners are used to!
DecenterAds started 10 years ago as a self-service platform assisting Ad Tech market players in reaching their goals through forefront ad-serving software.
Nowadays, we are a one-stop programmatic advertising platform that provides more than 150 companies with leading advertising and monetization solutions. However, it’s time to move on.
The working relationship between Bidscube and DecenterAds is a deep and long-lasting partnership based on win-to-win technical cooperation and technology exchange. As a result of the merger acquisition, DecenterAds will empower the ecosystem with high-quality demand and an advanced buyer-side tech stack. Furthermore, with access to the entire ecosystem, DecenterAds can develop and improve its solutions even faster! The two companies will share innovations and expertise, leading to growth and progress while running independently.
Customers and partners can rest assured no action is necessary during the transition period.
The power of programmatic
How DSPs Manage and Distribute Campaign Budgets
15 May 2026Budget allocation in a demand-side platform refers to how an advertiser’s budget is distributed throughout the duration of a campaign. Instead of spending too quickly at the start or leaving unused funds at the end, DSPs pace spending to maintain balance over time. This process involves setting daily or hourly limits and continuously adjusting them based on campaign performance and available opportunities.
How Signal Loss Is Reshaping RTB Strategies
10 Apr 2026Signal loss is the gradual reduction of user data that advertising systems rely on. This includes cookies, device identifiers, and other tracking signals used in real-time bidding to understand who the user is and how valuable an impression might be.
Floor prices play a far greater role in programmatic performance than many advertisers assume. While brands often focus on audience targeting, frequency, and creative optimization, the minimum price set by the supply-side platform quietly shapes the entire auction environment. A higher or poorly calibrated floor can restrict bid participation, suppress win rates, and limit access to valuable impressions. Conversely, a well-aligned floor price can stimulate competiti