We’ll be hosting a poolside party at the VideoWeek Villa!
Exciting news!
Join us for an exclusive poolside party at the breathtaking VideoWeek Villa 2023, located in the heart of Cannes! Get ready for an incredible summer event on Wednesday, June 21st that promises to be filled with endless fun, laughter, and unforgettable splashes under the French Riviera sun.
Whether you’re looking to network with top industry professionals or simply enjoy a laid-back, luxurious atmosphere, this event is a must-attend during your time at Cannes.
Save the date and make sure to mark your calendars now — this is one summer celebration you don’t want to miss!
Date: Wednesday, June 21st
Location: VideoWeek Villa, Cannes
We can’t wait to see you there for an extraordinary experience!
The power of programmatic
Floor prices play a far greater role in programmatic performance than many advertisers assume. While brands often focus on audience targeting, frequency, and creative optimization, the minimum price set by the supply-side platform quietly shapes the entire auction environment. A higher or poorly calibrated floor can restrict bid participation, suppress win rates, and limit access to valuable impressions. Conversely, a well-aligned floor price can stimulate competiti
The Scale of the Problem in Modern RTB Bid request failures in real-time bidding are not merely isolated incidents or technical errors, but rather a systemic problem inherent in the functioning of contemporary programmatic advertising. RTB processes enormous volumes of data every second, involving countless auctions, signals, and integrations across the ecosystem. At this scale, even a minor inefficiency can quickly multiply into serious consequences. Missed bids, malformed requests, or slow responses can lead to lost impressions, wasted infrastructure costs, and revenue that never materializes.
The Role of Generative AI in Programmatic Advertising