2 key tips for high-performing creatives
Size of your ads is important
Analyzing thousands of successful campaigns, we at DecenterAds derived and standardized the creatives’ sizes that drive the highest traffic:- 320х50, 300х250, 320х480 for banners
- starting from 300х250 for native ads
- 1920×1080, 320х480, 480х320, 300х250 for videos
Text should be clear and sharp
Thinking of creatives’ quality, people often concentrate too much on the visuals. The textual part, however, is as important, especially a good CTA. The basic best practices are the following:- use imperatives to clearly indicate the desired action
- don’t pressure: create value rather than urge commitment
- combine persuasive language with great design to make it pop
The power of programmatic
Floor prices play a far greater role in programmatic performance than many advertisers assume. While brands often focus on audience targeting, frequency, and creative optimization, the minimum price set by the supply-side platform quietly shapes the entire auction environment. A higher or poorly calibrated floor can restrict bid participation, suppress win rates, and limit access to valuable impressions. Conversely, a well-aligned floor price can stimulate competiti
The Scale of the Problem in Modern RTB Bid request failures in real-time bidding are not merely isolated incidents or technical errors, but rather a systemic problem inherent in the functioning of contemporary programmatic advertising. RTB processes enormous volumes of data every second, involving countless auctions, signals, and integrations across the ecosystem. At this scale, even a minor inefficiency can quickly multiply into serious consequences. Missed bids, malformed requests, or slow responses can lead to lost impressions, wasted infrastructure costs, and revenue that never materializes.
The Role of Generative AI in Programmatic Advertising