2 key tips for high-performing creatives
Share
27 August 2022
How do you make sure your ads have just the right impact? Long before the A/B testing stage, there are these 2 essential tips to take your ads up a level!
Size of your ads is important
Analyzing thousands of successful campaigns, we at DecenterAds derived and standardized the creatives’ sizes that drive the highest traffic:
- 320х50, 300х250, 320х480 for banners
- starting from 300х250 for native ads
- 1920×1080, 320х480, 480х320, 300х250 for videos
Note: you can download a bigger image/video and select a smaller creative size to make sure the ad will look good on screens with higher pixel density.
Good news for DecenterAds users: after creatives are uploaded, our system scans them for errors and quality checks for all key metrics that must meet advertising standards. So pay attention to notifications – they are there to help.
Text should be clear and sharp
Thinking of creatives’ quality, people often concentrate too much on the visuals. The textual part, however, is as important, especially a good CTA. The basic best practices are the following:
- use imperatives to clearly indicate the desired action
- don’t pressure: create value rather than urge commitment
- combine persuasive language with great design to make it pop
Want more tips on high-performing creatives?
Contact our Tech Support Team anytime at support@decenterads.com or via Contact Form.
Stay up to date with our company news
13 September 2023
Digital out-of-home advertising has emerged as a potent and efficient tool for agencies, elevating their advertising endeavors while captivating consumers through distinct and compelling means. In contrast to conventional static billboards and posters, DOOH strategically employs digital displays positioned in public spaces to disseminate dynamic and precisely targeted content. Among […]
29 August 2023
In the past year, we demonstrated the advantages both publishers and advertisers can gain during the Black Friday, Halloween, and Christmas Eve seasons. We offered insights on optimizing budget planning and achieving substantial revenues. Thanksgiving festivities in 2023 are closer than we can think, so we are eager to provide […]
23 August 2023
We have previously touched upon the topics of video completion rate and defined what the VCR is. In this article, we have reviewed projections indicating the dominance of video ads in programmatic ad spend by 2022. Fueled by platforms like TikTok and Reels, it becomes increasingly crucial to increase the […]