E-Commerce | GEO: U.S.

Empowering Growth Through Advanced Programmatic Solutions

Challenge

A US-based e-commerce retail client with a mobile application approached DecenterAds, intending to expand their market presence while controlling advertising costs and enhancing their Return on Ad Spend (ROAS) through data-driven and targeted ad placements.

In addition to this, the client encountered challenges integrating additional platforms into their existing technology stack. They also faced limitations in refining a comprehensive cross-channel advertising strategy due to limited in-house resources.

Solution Provided by DecenterAds

DecenterAds used a DSP solution to address these challenges. The solution centered on three primary components: dynamic ad placement, cross-channel campaign management, and enhanced transparency.

The platform facilitated more strategic ad placements using real-time audience insights and enabled campaign management across mobile, desktop, and Connected TV channels. Transparent reporting on auction outcomes and cost-per-thousand savings gave the client better visibility into ad spend and performance.

To reach potential customers within other mobile apps that align with the client’s audience, DecenterAds included targeted in-app ads as part of the solution, allowing for precise audience targeting within the mobile ecosystem. In addition, DecenterAds tailored the platform to assist newcomers in programmatic advertising, streamlining onboarding for first-time advertisers to further support the client’s goals.

Results

The implementation of this DSP solution delivered significant improvements. The client saw a 3% increase in Conversion Rate ad engagement rates compared to previous campaigns. In other words, the percentage of people who took the desired action after seeing the ad increases. Optimized bidding strategies led to a 25% reduction in cost-per-conversion, enhancing overall cost efficiency. It should also be noted that the number of (DAU) daily active users of the app increased by 5% per day. The integration support also enabled the onboarding of 5 new advertisers.

As a result, the DSP solution facilitated expansion into new markets, maximizing visibility and enabling the client to acquire new users while retaining existing ones. This approach drove increased revenue and achieved the client’s desired growth in market reach by fully leveraging the power of programmatic advertising within the mobile space.