Decenterads PTE. LTD welcomes you to our website decenterads.com. Decenterads has developed a dynamic yield optimization platform working across major demand sources, to optimize Publisher’s Ad revenue.
Please read this agreement carefully before registering for Decenterads SSP. Participation in its services indicates that you accept this agreement including any changes or modifications we may make. If you do not accept this agreement, please do not register or continue to participate.
“Account” means an account in which value is stored for Publisher, which value Publisher may be paid, in each case in accordance with this Agreement.
“Ad” or “Advertisement” means any advertisement the content of which an Advertiser or its licensor has produced, including but not limited to banners, buttons, videos, interstitials, and graphics, and that Decenterads causes to be served to any Publisher's Site.
“Confidential Information” means information disclosed by a party to the other party under this Agreement that is marked as confidential or would normally be considered confidential under the circumstances, and does not include information that: (a) the recipient of the Confidential Information already knew; (b) becomes public through no fault of the recipient; (c) was independently developed by the recipient; or (d) was lawfully given to the recipient by another party.
“CPM” means charging on the cost-per-thousand advertising model. The Publisher is paid when an Ad is displayed to a visitor to the Publisher's Site/Application. Impressions are aggregated into groups of one thousand Impressions and payments are calculated and made for each one thousand Impressions.
“App/Site” means any online asset such as a Application/Website or device platform to which Decenterads serves any Ad.
“Tag” is a collection of a few lines of code inserted within the source code of the web page support, and - in the majority of cases - placed where the advertisement will appear (for the simple formats).
“Visitor” means a unique, individual, human, end-user visitor to a Site, as determined by DecenterAds tracking technology.
“Company HTML Insertion Code” means the code in which Publishers are permitted to use Advertising Material delivered to the Publisher’s Site(s) and Application(s).
“Company Network” means the advertising network owned and operated by Company.
“Impressions” means the number of times Advertising Material is served to a person visiting the Publisher’s Site(s).
“Publisher site/app” is any website/application belonging to a Publisher as defined herein, having been accepted as such by one or several Advertisers, and which can include, within the framework of Programs or Campaigns, links directing Internet users to Advertiser sites.
Decenterads PTE LTD 22 Sin Ming Lane Midview City #07-77 Singapore 573969 (hereinafter referred to as the “Company”) is a full-service advertising network that provides advertising and marketing consulting services, mass media market analysis, and buying advertising space.
The Publisher (hereinafter referred to as the “Publisher”) is a natural or legal person having contracted with or able to contract with the Company’s platform via the registration form, in order to commercialize all or part of the advertising space on the site(s), application(s), game(s) that they perform, (hereinafter collectively referred to as the “Parties” and each individually as the “Party”).
The Publisher desires to sell and the Company desires to purchase certain of the Publisher’s products and services in accordance with the terms set forth in this Agreement. NOW THEREFORE, in consideration of the mutual covenants set forth herein, the parties agree as follows:
Prior that, Decenterads receives the payment from the advertiser on the Publisher’s behalf.
There is a minimum limit of payment established for the Publisher that accounts for $100.00 via the Paypal and $500.00 via the Wire Transfer. In order to receive the payment it is important to be sure the sum has reached essential minimum level on the Publisher’s account.
Kindly note that Publisher is responsible for paying the taxes, bank and PayPal fees, duties and other governmental charges and any related penalties and interest arising from the payouts to the Publisher.
From its part Decenterads will make all possible efforts to ensure the payment share that belongs to the Publisher is paid in time.
Decenterads can’t be held accountable for the purchases committed by Advertiser, thus can’t guarantee that Publisher’s inventory will be purchased.
Accordingly, payment for the display of each Advertisement is strictly subjected to and conditional upon the payment of fees for the same Advertisement ("Ad revenue") by the relevant Advertiser. Same way, the payment procedure for the advertisement display is subjected to the fees and "Ad revenue" fees payment by Advertiser.
Thus, Decenterads should not be kept liable for the full payment in case some segment of it wasn’t provided by the Advertiser. In other words, the Publisher must accept that Decenterads is not responsible for the insufficient Ad revenue delivered from the Advertiser to the Publisher through the system.
Decenterads can be accountable only for the revenues actually obtained from the Advertiser which represent funds that can be immediately obtained.
Decenterads fully embraces the responsibility to control the billing process and the procedure of payment collection from the Advertiser to make it timely and unobstructive.
The right to quit the payments can be reserved by Decenterads in cases the terms and conditions of service were severely violated by Publisher.
The clicks on the ads are not subjected to payment by Decenterads and will not bring the revenue to the Publisher.
3.1. Term. Subject to the early termination rights of either party herein, the term of this Agreement shall be 1 year from the date first written above; and it shall renew automatically for subsequent one-year periods unless either party notifies the other at least 30 days before the end of the then-Term that it does not wish to renew the Agreement.
3.2 Termination by the Company. The Company may terminate this Agreement (a) in the event of the Publisher’s material breach of this Agreement, upon forty-eight (48) hours’ notice to the Publisher if such breach remains uncured after the expiration of such forty-eight (48) hours’ notice period; (b) for convenience without cause, on thirty (30) days prior written notice to Publisher; (c) immediately upon the Company’s notice to the Publisher of the Company’s reasonable determination that Publisher or its End-Users are using or are likely to use the Network in such a manner that could damage or cause injury to the Network or otherwise reflect unfavorably on the reputation of the Company which can be the case, without limitation, when the Ad is placed in illegal or discriminatory context; or (d) as otherwise agreed by mutual determination by both Parties.
3.4 Termination by the Publisher. The Publisher may terminate this Agreement: (a) in the event of the Company’s material breach of this Agreement, upon ten (10) days’ notice to the Company if such breach remains uncured after the expiration of such ten (10) day notice period; or (b) upon fifteen (15) days’ notice to the Company, upon receipt of notice from the Company of its intention to raise Fees pursuant to sections of this Agreement and before the new Fees go into effect or (d) as otherwise agreed by mutual determination by both Parties.
Advertising fraud is typically done by creating fake ad traffic using content-scraping websites or other environments, launching ads outside of a user’s view, or creating other fictitious mechanisms for delivering ads that are not seen by consumers. Malicious Fraud are bots or botnets, ghost sites, ad stacking, purchased traffic, mobile SDK Overlap, iFrame/1x1 Pixels.
Publishers that commit fraudulent activities may result in non-payment, removal from the network, and/or additional legal action.
The Company reserves the right to require Publishers to provide server log files upon request. The Company has several fraud mechanisms at their disposal that will detect most forms within a few days of the initial activity.
Publishers agree to not artificially inflate traffic counts using a program, script, device, or other means.
Excessive page reloading or any other abuse of the Company’s system could result in legal action. Without limiting the foregoing, the following methods of generating visitor interest are unacceptable to the Company and may be grounds for dismissal from the Network:
1. Use of unsolicited email or inappropriate newsgroup postings to promote App/Web/Wap site(s).
2. Auto-spawning of browsers.
3. Automatic redirecting of users.
4. Clicking on own advertisement.
5. Blind text links.
6. Misleading links or any other method that may lead to artificially high numbers of impressions or clicks.
Publishers are prohibited from offering any kind of incentive, including but not limited to cash, credits, loyalty points or any such rewards in an attempt to generate results or in securing leads. If a Publisher is found incentivising offers they may result in removal from the network, and/or additional legal action.
Company shall provide all Advertising Material to Publisher via servers of Company. Publisher shall obtain the Advertising Materials from the Company services at the time of delivery the Advertising Materials for a specific advertisement. If Publisher is unable to obtain the Advertising Materials from the Company servers on a consistent basis, Publisher shall cease delivering Advertising Material and shall contact Company promptly, but in no event more than one business day after the problem first occurred. Publisher shall not resume the display of Advertising Materials until Company directs Publisher to do so. In the event of a persistent outage of the Company servers, Company may, at its option, provide Publisher with the Advertising Materials directly, and may direct Publisher to serve the Advertising Materials from its servers.
All publishers using the Company’s platform are required to adhere to these content guidelines. Company reserves the right to update the guidelines at any given point in time and it is the publisher’s responsibility to get updated with the latest content guidelines. By continuing to use the Company’s platform the Publisher agrees to abide by the current version of content guidelines. Content guidelines apply to all content in the app and wap.
In some jurisdictions, it is not permitted to limit liability and therefore such limitations may not apply to you.
Merchant will not sell, purchase, provide, exchange or in any other manner disclose Account or Transaction data, or personal information of or about a Cardholder to anyone, except, it’s Acquirer, Visa/Mastercard Corporations or in response to valid government demands.
9.1. Data Subject Rights. It is agreed that where either party receives a request from a Data Subject in respect of Personal Data controlled by such Party, then such Party shall be responsible to exercise the request, in accordance with Data Protection Laws.
9.1. Personal Data Transfers. Transfers of Personal Data Out of the European Economic Area. Either party may transfer Personal Data outside the European Economic Area if it complies with the provisions on the transfer of personal data to third countries in the Data Protection Laws (such as through the use model clauses or transfer of Personal Data to jurisdictions as may be approved as having adequate legal protections for data by the European Commission.
9.2 Protection of Personal Data. The parties will provide a level of protection for Personal Data that is at least equivalent to that required under Data Protection Laws. Both parties shall implement appropriate technical and organizational measures to protect the Personal Data. In the event that a party suffers a confirmed Security Incident, each party shall notify the other party without undue delay and the parties shall cooperate in good faith to agree and action such measures as may be necessary to mitigate or remedy the effects of the Security Incident.
10.2. Confidentiality. Publisher agrees that the Client List is sensitive and highly confidential information that it shall use solely for its performance under this Agreement, and that it and its officers, employees, directors, members, agents and representatives shall not disclose it to any other party for any purpose without the prior written consent of Company. Publisher shall ensure that each of the persons or parties in the previous sentence have signed confidentiality agreements with Publisher consistent with the aforesaid sentence before it may disclose the Client List to them. Notwithstanding the previous two sentences, however, Publisher may disclose to any third party the existence of its relationship with Company; but it cannot disclose the Client List or the existence or nature of Company’s relationship with any Advertisers included in the Client List. Publisher’s obligations under this paragraph shall continue indefinitely following the date of termination of this Agreement.