Macro is a great way to personalize and optimize your ads.

Macro is a great way to personalize and optimize your ads. And we at #DecenterAds offer a wide range of options to do that. Here is a list of DecenterAds’ #DSP macros that can be used in tracking links:

{clickid} - Unique impression ID

{os} - OS of device

{os_version} - OS Version

{device} - Device type

{media_type} - App or Site

{gps_lat} - Latitude coordinates of the device

{gps_lon} - Longitude coordinates of the device

{country} - Country of visitor

{ip}‎ - IP address of the user

{app}‎ - Name of the app where the ad is placed

{site} - Name of the site where the ad is placed

{site_id} - ID of the site where the ad is placed

{pub_id} - Publisher’s ID

{placement} - Name of either site or app where the ad is placed.

{placement_id} - Corresponds to the SSP placement id where traffic is coming from

{ua} - User agent string

{category} - IAB Category of site/app

{ifa} - the mobile advertiser ID

{idfa} - iOS User IDFA

{android_id} - Google Android Id

{app_id} - Passes a numeric ID (for Apple) or bundle name (for Google)

{timestamp} - Passes the Timestamp that received the click

{random} - Passes a random value for cache busting

{campaign_id} - Campaign ID

{creative_id} - Creative ID

Need tips or assistance on using macros in your advertising campaigns?

Contact us at support@decenterads.com or via the decenterads.com/contact-us form, and we’ll figure it out