What are VAST tags, and why care?

What are VAST tags, and why care?

25 January 2023

VAST stands for Video Ad Serving Template. Introduced by IAB in 2008, VAST is one of 6 sets of the bureau’s guidelines for the improvement of video advertising. Over the years, VAST tags significantly helped publishers monetize their websites via video ads, as with them video players can display ads from any server no matter […]

Supply Path Optimization, or Taking the fog off the ads way

Supply Path Optimization, or Taking the fog off the ads way

18 January 2023

As the programmatic ecosystem was getting progressively more complex over the years, it became more and more difficult to track the chain that each ad goes through from the seller (website) to the buyer (advertiser). Due to the development and availability of monetization technologies, this path can consist of many iterations, which makes programmatic confusing […]

Macro is a great way to personalize and optimize your ads.

Macro is a great way to personalize and optimize your ads.

4 January 2023

Macro is a great way to personalize and optimize your ads. And we at #DecenterAds offer a wide range of options to do that. Here is a list of DecenterAds’ #DSP macros that can be used in tracking links: {clickid} — Unique impression ID {os} — OS of device {os_version} — OS Version {device} — Device […]

Top 10 Programmatic Advertising Trends you should be looking out for in 2023

Top 10 Programmatic Advertising Trends you should be looking out for in 2023

14 December 2022

Prepping your ads and budgets for the coming year, it’s important to have some guidelines. Well, DecenterAds is here to help! We have collected the top programmatic trends that will help you understand what is happening in the market and how to better prepare for the challenges of the new year. Without further ado, let’s […]

Programmatic Strategy: 6 Ideas For A Perfect Christmas

Programmatic Strategy: 6 Ideas For A Perfect Christmas

30 November 2022

With Black Friday and Cyber Monday behind us, we’re all counting the days until Christmas. For advertisers and publishers, of course, there is a lot more to wait for than the tree, the presents, and Christmas carols; December with its titular holiday is one of the greatest spending seasons of the year. What to expect […]

Supply Side Decenterads

Meet DecenterAds SSP!

17 November 2022

In addition to DSP, we offer a superb Supply-Side Platform that is integrated with the largest demand sources and allows publishers to monetize their traffic in the most profitable way. With our flexible inventory settings, publishers have full control over pricing, blocking, and ad creatives decenterads.com/ssp. If your resource supports VAST tags integration and/or has In-app Video or CTV inventory […]

Black Friday 2022: 10 Tips To Drive More Ad Revenue

Black Friday 2022: 10 Tips To Drive More Ad Revenue

2 November 2022

So you’ve finished your Thanksgiving dinner, happily settled back in your chair, and thought it’s probably time to go and launch a campaign for tomorrow’s Black Friday to collect all the cream of the astronomical spending…  Boo! Wrong. Just like with most date-related campaigns, you should get your Black Friday ads ready much earlier than […]

Halloween checklist: a terribly good selection of ad tricks

Halloween checklist: a terribly good selection of ad tricks

18 October 2022

According to Microsoft’s data, people start shopping for Halloween long before October 31. In fact, 45% of users are starting to shop for holidays as early as the first half of September! Not publishers nor advertisers have time to waste — but don’t let it scare you, as DecenterAds comes to the rescue with a […]

Ad Fraud% how to prevent, identify and eliminate it

Ad Fraud: How to Prevent, Identify and Eliminate It

16 October 2022

In 2022, the ad fraud cost is predicted to reach $120 billion! For our industry, record fraud losses are a pressing issue, as DSPs are often fraudsters’ first targets as the starting point of the advertisers’ work. To prevent, identify, and eliminate fraud, it’s critical to stay informed on the fraud features. So without further ado — […]

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