Programmatic Strategy: 6 Ideas For A Perfect Christmas

Programmatic Strategy: 6 Ideas For A Perfect Christmas

30 November 2022

With Black Friday and Cyber Monday behind us, we’re all counting the days until Christmas. For advertisers and publishers, of course, there is a lot more to wait for than the tree, the presents, and Christmas carols; December with its titular holiday is one of the greatest spending seasons of the year. What to expect […]

Supply Side Decenterads

Meet DecenterAds SSP!

17 November 2022

In addition to DSP, we offer a superb Supply-Side Platform that is integrated with the largest demand sources and allows publishers to monetize their traffic in the most profitable way. With our flexible inventory settings, publishers have full control over pricing, blocking, and ad creatives decenterads.com/ssp. If your resource supports VAST tags integration and/or has In-app Video or CTV inventory […]

Black Friday 2022: 10 Tips To Drive More Ad Revenue

Black Friday 2022: 10 Tips To Drive More Ad Revenue

2 November 2022

So you’ve finished your Thanksgiving dinner, happily settled back in your chair, and thought it’s probably time to go and launch a campaign for tomorrow’s Black Friday to collect all the cream of the astronomical spending…  Boo! Wrong. Just like with most date-related campaigns, you should get your Black Friday ads ready much earlier than […]

Halloween checklist: a terribly good selection of ad tricks

Halloween checklist: a terribly good selection of ad tricks

18 October 2022

According to Microsoft’s data, people start shopping for Halloween long before October 31. In fact, 45% of users are starting to shop for holidays as early as the first half of September! Not publishers nor advertisers have time to waste — but don’t let it scare you, as DecenterAds comes to the rescue with a […]

Ad Fraud% how to prevent, identify and eliminate it

Ad Fraud: How to Prevent, Identify and Eliminate It

16 October 2022

In 2022, the ad fraud cost is predicted to reach $120 billion! For our industry, record fraud losses are a pressing issue, as DSPs are often fraudsters’ first targets as the starting point of the advertisers’ work. To prevent, identify, and eliminate fraud, it’s critical to stay informed on the fraud features. So without further ado — […]

Getting started: DecenterAds DSP API Integration

Getting Started: DecenterAds DSP API Integration

16 October 2022

A little earlier, we announced the availability of the API integration of our DSP for convenient remote management of campaigns and creatives. Let’s dive in and learn how to set up and use it! To get started, integrate a custom attribution link into your application/website servers. The template looks like this: For campaign management api-dsp.decenterads.com […]

What is a video completion rate vcr

What is a video completion rate?

16 October 2022

According to all forecasts, in 2022, VideoAds will surpass non-video formats in programmatic ad spend. And given an ongoing trend in video advertising and the growth of platforms like TikTok and Reels, the video will only gain a share of programmatic display. That’s why it’s increasingly important not only to expand the presence of video ads in your campaigns […]

DecenterAds x DMEXCO: 2022 recap

DMEXCO 2022 x DecenterAds: recap

16 October 2022

A return to offline after two years of distancing just had to be epic. And so it was! DecenterAds team was thrilled to be a part of this major event, finally seeing people face to face and having the opportunity to dive right into networking and all the exciting insights the industry has produced.  Having […]

AUTOMATED RULES

HOW TO CREATE AUTOMATED RULES: 5 EASY STEPS

16 October 2022

You don’t need to micromanage every campaign to get the best results Leave it to Decenterads’ DSP automated rules, and challenge yourself with something fun instead! Set up auto rules in 5 easy steps: ✔️ to create a rule, click “+” ✔️ name a rule and choose the source type ✔️ clarify the rule time ✔️ […]

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