Blog

Bid Requests and Bid Responses: a short guide

22 February 2023

Going deeper into media-buying methods, chances are that you soon run into the terms bid request and bid response. What are they, what do we need them for, and how does it all work? Let’s get it straight with the help of DecenterAds.  The terminology A bid request is a request for information sent by […]

Boosting advertising ecosystem efficiency with header bidding

8 February 2023

It’s been a long, long time since it was enough for the advertisers to buy ad space in some fancy offline magazine everyone read to drive their brand awareness to the skies. Some might say those were better, simpler times, but not us at DecenterAds. Where’s the interest in that? Modern media buying with all […]

In-Game Advertising: Prospects for 2023 and Beyond

1 February 2023

In-game advertising — the display of advertising within a video game — is one of the hot topics of digital advertising. Due to the increasing popularity of video games and the overall growth of the gaming industry, the market for in-game advertising is growing rapidly: according to the Allied Market Research data, it is projected […]

What are VAST tags, and why care?

25 January 2023

VAST stands for Video Ad Serving Template. Introduced by IAB in 2008, VAST is one of 6 sets of the bureau’s guidelines for the improvement of video advertising. Over the years, VAST tags significantly helped publishers monetize their websites via video ads, as with them video players can display ads from any server no matter […]

Supply Path Optimization, or Taking the fog off the ads way

18 January 2023

As the programmatic ecosystem was getting progressively more complex over the years, it became more and more difficult to track the chain that each ad goes through from the seller (website) to the buyer (advertiser). Due to the development and availability of monetization technologies, this path can consist of many iterations, which makes programmatic confusing […]

Macro is a great way to personalize and optimize your ads.

4 January 2023

Macro is a great way to personalize and optimize your ads. And we at #DecenterAds offer a wide range of options to do that. Here is a list of DecenterAds’ #DSP macros that can be used in tracking links: {clickid} — Unique impression ID {os} — OS of device {os_version} — OS Version {device} — Device […]

Top 10 Programmatic Advertising Trends you should be looking out for in 2023

14 December 2022

Prepping your ads and budgets for the coming year, it’s important to have some guidelines. Well, DecenterAds is here to help! We have collected the top programmatic trends that will help you understand what is happening in the market and how to better prepare for the challenges of the new year. Without further ado, let’s […]

Programmatic Strategy: 6 Ideas For A Perfect Christmas

30 November 2022

With Black Friday and Cyber Monday behind us, we’re all counting the days until Christmas. For advertisers and publishers, of course, there is a lot more to wait for than the tree, the presents, and Christmas carols; December with its titular holiday is one of the greatest spending seasons of the year. What to expect […]

Meet DecenterAds SSP!

17 November 2022

In addition to DSP, we offer a superb Supply-Side Platform that is integrated with the largest demand sources and allows publishers to monetize their traffic in the most profitable way. With our flexible inventory settings, publishers have full control over pricing, blocking, and ad creatives decenterads.com/ssp. If your resource supports VAST tags integration and/or has In-app Video or CTV inventory […]